Would you sell your house to pay your staff? - Joel Stone Did!
Aug 7, 2024
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Join Joel Stone, the owner of Code Break, as he shares his fearless approach to entrepreneurship. He discusses selling his house to support his staff during tough times, showcasing the emotional toll of such risks. Joel reflects on the importance of transparency and the complex dynamics of business partnerships. He reveals how networking and calculated risks have driven his marketing company's success, inspiring other entrepreneurs to embrace bold decisions in their professional journeys.
Joel Stone's entrepreneurial journey reflects how his traumatic upbringing fueled his pursuit of control and empathy in business relationships.
Amidst the COVID-19 pandemic, Joel's decision to sell his house to ensure employee salaries demonstrates his commitment to team welfare and leadership integrity.
Deep dives
The Journey to Founding Code Break
The founder of Code Break, Joel Stone, discusses his entrepreneurial journey, which began after a difficult upbringing filled with trauma and instability. This background instilled in him a strong desire for control and certainty in his professional life. After experiencing dissatisfaction in various employment roles, he started his first design agency, which eventually merged with another to form Code Break. Joel's experience in merging businesses highlights the complexities of partner relationships in entrepreneurship.
Overcoming Personal Challenges
Joel shares how his tumultuous childhood, including the suicide of a family member and mental health issues within his parents, influenced his need for stability and certainty. Despite thriving in moments of crisis, he struggled with empathy for smaller, everyday issues. His experiences taught him that uncertainty stemmed not from financial insecurity but rather from a lack of stability in relationships and the home environment. This realization shaped his approach to building businesses where he prioritizes empathy and understanding.
Navigating Business during a Pandemic
When the COVID-19 pandemic struck, Joel's seven-figure business quickly plummeted to five figures, forcing him to make drastic decisions. He sold his house to ensure his team was paid, showcasing his commitment to his employees. During this challenging period, Joel co-authored a book aimed at helping businesses scale effectively with advertising. This initiative not only re-established their business credibility but also positioned them at the forefront of the marketing industry.
Empowering Others through Transparent Marketing
Joel emphasizes the importance of educating clients about marketing costs and expected returns on investment through simplified math and clear communication. He created a user-friendly tool to help business owners understand the financial implications of their marketing strategies, ensuring they are prepared to invest wisely. This transparency serves to demystify the process of scaling through paid ads and ensures that clients are aligning their budgets effectively. By prioritizing education and integrity, Joel continues to empower entrepreneurs to navigate the often risky landscape of paid marketing.
Drop me a message with any insightsIf you're an entrepreneur, marketer or anyone looking to get inspired by some bold actions in business... Look no further as we go a mile deep with Code Break's Owner Joel Stone.Joel shares how he's taken an unconventional route to huge success in his marketing company and how he's taken some major risks that have paid off. You'll discover what it really looks like to go "ALL IN" and it's mind blowing.You may really need to hear this story today as Joel is a...
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