The Grill Room The $5M TBPN Playbook
24 snips
Oct 14, 2025 
John Coogan and Jordi Hays, co-hosts of the Technology Business Programming Network, share their journey from a one-hour weekly show to a dynamic five-day live broadcast raking in $5M in ad revenue. They discuss captivating both Silicon Valley and Wall Street, emphasizing the benefits of a live format that enhances viewer engagement. John and Jordi also delve into their unique approach to guest selection and production, and their vision for maintaining a durable show while avoiding venture-funded pitfalls. Tune in for insights on making live monetization unskippable!
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From One Episode To Five Days Live
- John and Jordi started TBPN after meeting via a mutual friend and recording a single episode for fun.
- They quickly scaled from weekly to five days a week and went live, interviewing a huge range of guests.
Live Numbers Understate Total Reach
- Live viewership undercounts total audience because much of TBPN is consumed on-demand, clips, and RSS.
- They accumulate large attention through clips and varied distribution, yielding hundreds of millions of views.
Leverage Live For Reactivity And Ads
- Do use a live format to increase reactivity, serendipity, and real-time audience interaction.
- Use live ads because they are effectively unskippable and more valuable than skippable podcast ad slots.