Audience Profile and Recognition in the Wild

John Coogan and Jordi Hays, co-hosts of The Technology Business Programming Network, join Dylan to discuss how they scaled their podcast from a one-hour weekly show to a five-day live juggernaut pulling in roughly $5 million in ad revenue. They explain how they’ve managed to captivate both Silicon Valley and, increasingly, Wall Street—not to mention the CNBCs and Bloombergs of the world marveling from the sidelines.

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