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How Freud normalized Nafs (Ego) as “subconscious mind”
Aug 13, 2024
Exploring Freud's Influence on Mass Manipulation and Psychoanalysis, discussing how Freud's concepts were used to manipulate the masses, connecting consumerism with unconscious desires, and Freud's theories on hidden individual instincts and psychoanalysis
04:24
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Quick takeaways
- Freud's ideas exploited by Bernays for mass manipulation through unconscious desires in the 20th century.
- Viennese society's resistance to Freud's psychoanalytic concepts as a challenge to upper-class authority.
Deep dives
Influence of Edward Bernays on 20th-century Marketing
Edward Bernays, Freud's American nephew, had a significant impact on the 20th century by applying Freud's psychological ideas to manipulate the masses. He introduced American corporations to linking mass-produced goods to people's unconscious desires to create artificial wants. By catering to people's innermost desires, he believed he could render them content and compliant, shaping a culture of self-indulgence that persists today.
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