4min chapter

Digital Islamic Reminder  cover image

How Freud normalized Nafs (Ego) as “subconscious mind”

Digital Islamic Reminder

CHAPTER

Exploring Freud's Influence on Mass Manipulation and Psychoanalysis

This chapter explores how Freud's nephew, Edward Bernays, utilized Freud's concepts to manipulate the masses and connect consumerism with unconscious desires. It also discusses the initial resistance to Freud's psychoanalytic ideas in Viennese society and delves into Freud's theories on hidden individual instincts and psychoanalysis.

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