From over here at The Ken's newsroom, we have a very exciting announcement: our first premium podcast – India's first premium business podcast – is now live!

It's called Two by Two – and this podcast will be your personal investigative brain. Each week Two by Two will be where hosts Rohin Dharmakumar and Praveen Gopal Krishnan will be joined by a few interesting and opinionated guests to discuss some of the biggest questions from the world of Indian business.

But, why's it called Two by Two?

Here it is: each episode of the Two by Two podcast will feature an important story investigated and discussed and visualized as a 2x2. A simple matrix that's the purest form of conflict – that places the players and their motivations on both axes. Along with incredible guests, the hosts will discuss what is going on, why is it happening, who gains and who loses, and where is all of this leading to?

Two by Two is a premium podcast – but for now, the first episode is free for all listeners. On this episode, the hosts speak to Professor R Srinivasan and Srikanth Rajagopalan on the brewing rivalry between Flipkart and PhonePe, once parent and child, but now more like cousins. Flipkart, which is now venturing into FinTech with Super.money and Phonepe, which has launched the grocery delivery app Pincode are both stepping into each others turf.

What happens next?

Listen to the full episode on Spotify, Apple Podcasts, YouTube or wherever you find your podcasts.