When Kurt and Tim founded the Behavioral Grooves, we wanted to glean insights into the applications of behavioral sciences from world-renowned researchers and practitioners. So far, so good! In this shorter episode, rather than interviewing a guest, we converse with each other about a topic near and dear to Kurt's heart: The 4 Drive Model. We discuss Lawrence & Nohria's development of the 4 Drive Model and how it's morphed over the years, how the model remained below the radar of corporate applications until a Harvard Business Review article appeared in 2008.

In this 31-minute discussion about the 4 Drive Model, you can learn about how it's been modified since it was first conceived and how it's being applied to organizational effectiveness, sales incentive design and employee engagement.