202 | Faith, Resilience, and Building an 8-Figure Empire: Kelly Roach on Thriving as a Female Entrepreneur

Today we’re continuing our special series from this past spring, highlighting inspiring women business owners who have persevered through challenging times. As part of this series, created in celebration of my new book, Handbook for the Heartbroken, we’re diving into the resilience, faith, and leadership required to thrive as a woman entrepreneur—especially when faced with life’s inevitable setbacks.

Joining me today is Kelly Roach, a powerhouse entrepreneur who built her company from zero to eight figures with no debt, investors, or outside funding. A former NFL cheerleader and Fortune 500 executive, Kelly has become a global leader in empowering thousands to achieve financial and lifestyle freedom through entrepreneurship.

Kelly is also a philanthropist, best-selling author, and Top 20 podcast host, whose work has been featured in major outlets like ABC, NBC, Fox, and Forbes. In this heartfelt and motivating conversation, Kelly shares:

• How she starts her day with faith, prayer, and intention to set the tone for her success.
• The key principles that have driven her remarkable journey from corporate leader to 8-figure entrepreneur.
• How she navigates challenges like lawsuits, failed launches, and team struggles—and how these experiences deepened her trust in her calling.
• Three ways to stay relevant in today’s very saturated market.
• Why embracing your deeper calling is essential for today’s evolving entrepreneurial landscape.

Whether you’re an experienced business owner or just beginning your journey, this episode will inspire you to lean into your faith, trust your gifts, and show up for yourself and your mission—even in the face of adversity.

⭐And, as a special gift, I want to offer you free access to one of my most popular programs, “The IFS Kickstart Kit.” This will teach you the foundational concepts of the Internal Family Systems (IFS) model—a proven framework that has helped me and countless others navigate challenges, build inner clarity, and create thriving, soul-aligned businesses.

Through this 7-part video series, you’ll gain a deep understanding of how IFS works and how to apply it to your own life and business. These are the same principles I teach in my advanced programs, now made accessible in an introductory format.

To receive your complimentary “IFS Kickstarter Kit,” all you have to do is:

1) Leave a review of this podcast. 

2) Email a screenshot of your review to hello@saraavantstover.com

It’s as simple as that!

In this Episode We Explore:

[3:45] Discover the morning rituals that set the tone for success and focus on being of service each day.

[12:15] Uncover the unexpected twists in Kelly's spiritual journey and how integrating faith transformed her leadership style.

[20:30] Explore the key principles that have propelled Kelly’s business success, from viewing work as a vocation to mastering the art of visibility.

[35:50] Hear about the growth that comes from overcoming significant setbacks in business and the lessons learned from navigating challenges.

[48:15] Kelly shares how a shift in perspective on money can empower women to create impact and serve the world effectively.

[56:20] Dive into Kelly's vision for the future and her mission to inspire women to dream bigger and embrace their potential.

Resources:

• Kelly Roach’s website
• Kelly Roach on Instagram
• Order Sara’s new book: Handbook for the Heartbroken
• New Year’s Retreat for Women Leaders & Entrepreneurs
• Try Your Free, 30-day Trial with Kajabi
• Subscribe to Sara’s Sunday Journal
• Connect with Sara on Instagram

Mentioned in this episode:

her Self CEO Waitlist