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The Hustle Daily Show
The ‘dirty soda’ boom: from TikTok to mainstream
Mar 19, 2024
'Dirty soda' trend, popularized by TikTok, is gaining momentum with major brands like Sonic and Dr. Pepper getting on board. Apple potentially collaborating with Google for AI advancements. Minute Media acquires Sports Illustrated's publishing rights. YouTuber Mr. Beast launches record-breaking reality show. Explore the appeal and trademark battles of 'dirty sodas' fueled by social media influencers and the sober curious movement.
16:50
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Quick takeaways
- TikTok's influence on the dirty soda trend has led to major brands like Dr. Pepper and Sonic introducing their own versions of creamy sodas with unique flavorings.
- The surge in dirty soda offerings reflects the trend's influence on the beverage industry and its alignment with the sober-curious movement and drinkable desserts on menus.
Deep dives
Trend of Dirty Soda Explained
Dirty soda trend combines sodas with a creamy component like milk or coconut cream, with flavor enhancers like lime juice. The trend gained popularity via TikTok, reminiscent of soda fountain drinks in the '60s. Swig, a Utah beverage shop, trademarked 'Dirty Soda' in 2014, leading to a wave of other brands adopting the concept.
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