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The ‘dirty soda’ boom: from TikTok to mainstream

The Hustle Daily Show

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The Rise of 'Dirty Soda' Trend

Explore the resurgence of 'dirty soda' trend, originating from 1960s soda counters and gaining TikTok fame, with major brands like Jack in the Box and Sonic jumping on board. Delve into the trademark battles and the factors fueling the appeal of 'dirty sodas' including the sober curious movement and social media influencers.

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