The Artificial Intelligence Show #17: AI for Advertising
May 27, 2022
Discover how AI is transforming the advertising landscape with innovative applications that boost efficiency and enhance targeting. Topics include optimizing ad budgets and creating personalized messaging, particularly for regulated industries like finance. The hosts share success stories that showcase AI's potential, including recruitment campaigns and the creative process in ad development. Explore the ethical implications of AI in marketing and learn how to harness these tools to stay competitive in a rapidly evolving industry.
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AI's Essential Role in Advertising
- AI is fundamental to modern advertising, powering programmatic exchanges and social media ad platforms.
- Marketers need AI to manage the volume and speed of digital advertising effectively.
AI's Pervasive Influence
- AI is already influencing ad campaigns on platforms like LinkedIn, Twitter, and Facebook.
- Even basic knowledge of AI is crucial for advertisers to navigate this landscape.
Albert.ai's Impact
- Paul Roetzer recalls being impressed by Albert.ai's platform, which could manage ad spend and creative variations across channels.
- This demonstrated the power of AI to augment human capabilities in advertising.
