Tourpreneur Tour Business Podcast
Blogging Part 2: What Should Tour Operators Blog About?
Apr 12, 2021
Dorene Wharton, an expert in tourism marketing and content creation, shares invaluable insights for tour operators on blogging strategies. She discusses the importance of passion and conversion posts while emphasizing diverse content formats. Dorene reveals how to derive inspiration from competitors and industry trends, alongside the significance of keyword tools. She also highlights organizing blog ideas with a content strategy, using Google Analytics for effectiveness, and engaging audiences through personal stories and local insights.
39:23
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Quick takeaways
- Tour operators should brainstorm content ideas based on feedback from past guests to create engaging and relevant blog posts.
- Utilizing online tools and competitor analysis can help operators identify trending topics, allowing them to refine and enhance their content strategy.
Deep dives
The Power of Blogging for Tour Operators
Creating a blog is a vital tool for tour operators to engage with their audience, particularly when they aren’t leading tours. Operators can use various formats beyond traditional writing, such as videos, infographics, and photo galleries, to communicate effectively. Focusing on the content type that best suits a topic can enhance engagement, such as deciding between a video or a written guide about packing for a tour destination. This flexibility allows operators to explore creative avenues that resonate with their customers.
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