In the second part of our Blogging for Tour Operators series, Dorene shares tips on what should tour operators blog about. Plus we discuss how tour operators can generate new ideas for content. Dorene highlights other types of content tour operators can create and why passion and conversion posts are both critical. She shares advice for blog content you can explore when you are just starting your tour business and the best keyword tools you can use to refine your posts. We explore how tour businesses can use their competitor's sites and others in their niche market to get content inspiration and how reciprocal sharing is an essential part of building your blog following. Dorene also shares how you can organize your ideas into a content strategy, how Google Analytics can help you identify what’s working on your site, and subject areas you can cover to create an engaging tour blog post.