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SaaS Open Mic by ChartMogul
Flipping the Agency Model on Its Head with John Thornton from Black Propeller
Oct 13, 2021
19:21
John and I sit down to talk about the success he’s seen running his agency like a subscription business, and:
- Agency versus subscription model
- HIstorical data and billing practices
- LTV, ARPA, and other SaaS metrics
- Tracking lead source and its contribution to revenue
- Churn and customer retention
- Tracking custom attributes
- Pricing
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