Flipping the Agency Model on Its Head with John Thornton from Black Propeller

John and I sit down to talk about the success he’s seen running his agency like a subscription business, and: 

• Agency versus subscription model
• HIstorical data and billing practices
• LTV, ARPA, and other SaaS metrics
• Tracking lead source and its contribution to revenue
• Churn and customer retention
• Tracking custom attributes
• Pricing

Resources 

Black Propeller

John Thornton on Linkedin

Black Propeller on Twitter