The Mind Of George Show

Ask me anything (I share how): lead generation, book launches, and crushing overwhelm!

Jan 26, 2024
Learn about managing the customer journey during book launches, infusing human touchpoints, gaining clarity on customer outcomes, and overcoming business overwhelm from heart-centered entrepreneurs. Join a collaborative exploration into these topics and unlock valuable insights to thrive in business and personal growth.
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ANECDOTE

Free Recipes, Big Sales

  • George DiGianni gave away 30 cookbook recipes for free, despite publisher concerns.
  • This strategy boosted book sales and landed him on the New York Times list, proving the power of providing value upfront.
ADVICE

Pre-Purchase Value

  • Create a customer journey that lets people experience the value of your book before buying.
  • Offer free resources like videos or sample chapters to build trust and demonstrate expertise.
ADVICE

Video Supplements

  • Create supplementary video content for each chapter.
  • This caters to different learning styles and provides additional value for readers, deepening engagement.
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