In business, it can be tough to formulate a win-win-win scenario: The business wins, the client wins, and the client's client wins, too.

But that's exactly what Dave Colina and his company, Drink O2, did when the COVID-19 pandemic began to hit gyms hard — and they've only continued to do bigger and better good since then, including bringing together a coalition of fitness brands to help gym owners make more retail sales and incentivize and retain new clients.

Learn about how O2 took a help-first approach to a community in crisis — and how everyone can benefit from it.

Links:

Drink O2
Community Coalition
Chalk It Pro
Gym Owners United

Contact:

gyms@drinko2.com

Timeline:

1:43 – The story behind Drink O2.

4:29 – Helping gyms during the COVID crisis.

8:01 – Forming a coalition of brands to support gyms.

12:59 – “Stay for May”: an even bigger impact.

18:32 – Dealing with the chaos surrounding the CrossFit brand.

24:02 – How O2 and CrossFit are joining forces to help affiliates become more profitable. Dave's thoughts on the new Affiliate Partner Network.