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Bill Faeth Unfiltered
Creating Operational Scale With Virtual Assistants
Sep 26, 2023
The podcast discusses the importance of virtual assistants in scaling short-term rental businesses, maximizing property potential, finding the right VAs, testing and interviewing VAs, using standard operating procedures, and building relationships with VAs.
11:54
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Quick takeaways
- Virtual assistants are crucial for scaling short-term rental businesses, allowing hosts to focus on maximizing property potential.
- When hiring virtual assistants, it is important to hire for specific skill sets such as research, marketing, and guest communication tasks.
Deep dives
Leveraging Virtual Assistants for Operational Scale
Virtual assistants (VAs) are crucial for scaling a short-term rental business, regardless of the industry or profession. VAs provide operational scale and allow hosts to focus on maximizing property potential, revenue, and return on investment. While it can be challenging to find the right VA, the key is hiring for specific skill sets rather than seeking generalists. For effective scaling, hosts should consider VAs for research, marketing, and guest communication tasks. Research-focused VAs can analyze competitors, pricing, rankings, and amenities, providing valuable insights to drive decision-making. Marketing VAs, preferably those skilled in copywriting or graphic design, can assist in crafting engaging social media content and email campaigns. Additionally, some hosts may benefit from VAs managing guest communication, freeing up valuable time during business meetings or other commitments.
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