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Reversing Climate Change

The Keynesian Beauty Contest: Product-Market Fit in Climatetech & CDR

Mar 21, 2025
13:33

Nearly a decade ago, I was introduced to the concept of the Keynesian Beauty Contest. It is one of those concepts that I keep coming back to time and time again.

I recently participated in a two-month Product-Market Fit workshop led by Peter Nocchiero of Alternate Future and Koray Parmaks of Carbon Zero Capital. So I've been living and breathing PMF.

Here is a short monologue bonus video episode where I talk about the Product-Market Fit issues of climatetech and carbon removal, a now-outdated reference to how TSLA bears kept getting crushed, and relate them to my experiences as a founder of the Nori carbon removal marketplace.

Resources

⁠⁠⁠Become a paid subscriber of Reversing Climate Change⁠⁠

The Keynesian Beauty Contest on Wikipedia

Peter Nocchiero's Alternate Future

Carbon Zero Capital⁠

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