264. Chris Doe, UK Marketing & Innovation Director at Pilgrim's Europe: Empowering Brands with Optimism

Chris Doe is the UK Marketing & Innovation Director at Pilgrim’s Europe. There, he leads the end-to-end strategy and P&L for a GBP350M portfolio of Foods brands including Richmond, Fridge Raiders and Mattessons. He joins the show to speak about how his career journey accross different FMCGs has turned him into an executive that’s passionate about Marketing, Growth and people - always with optimism as a common thread.   Tune in to hear about

• The difference between Power Brands and Heritage Brands, and how having both in a portfolio is valuable
• Being a branded business in an often-commoditised category like Meal Solutions
• Balancing data and intuition in Marketing
• His approach to brand innovation
• What he looks into when hiring Marketing Executives

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Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian