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92. How Well Do First-Party Exclusives Actually Sell?

Jan 29, 2022
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INSIGHT

Low First-Party Attach Rates

  • Hardware owners buying first-party exclusives is surprisingly a small fraction of the total console install base.
  • Big exclusive titles often sell far fewer copies than the total console units sold.
INSIGHT

Slow Game Sales Can Succeed

  • Games can gain sales slowly over time, not just at launch.
  • Word of mouth can cause games to explode in popularity after a weak initial launch.
INSIGHT

Console Popularity Misconceptions

  • Our friend circles are poor gauges of console popularity.
  • The Nintendo Switch outsells the Wii and feels more widespread than the Wii was.
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