Succeed in Medicine #403: How to Convert Social Media Followers Into Customers with Johanna B. Moore, MD
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Dr. Johanna B. Moore explains how physicians can avoid feeling awkward or pushy when marketing themselves on social media by embracing authenticity. She highlights the importance of understanding your value and leveraging Instagram’s marketing funnel, which includes reels for broad visibility, posts for engaging current followers, and stories for deeper connection and conversion. Dr. Moore also emphasizes the importance of market research by asking your existing audience why they follow you and what problems you solve for them. This episode provides practical tips for physicians aiming to create a scalable business without compromising authenticity.
BioDr. Johanna B. Moore is a triple board-certified physician, serial entrepreneur, and business coach for women physicians. Trained at top institutions including The Ohio State University and Harvard-affiliated hospitals, she founded She Is Money, a coaching company that helps high-income earners create scalable businesses on Instagram without being pushy or awkward.
Dr. Moore empowers women to market themselves authentically, drawing from her personal experience of overcoming internal beliefs around money and value. She is passionate about helping others grow their financial independence and personal confidence.
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