Having a dialogue with your customer is worth so much more to you and your business than anything else; and the most important thing that you need to know is how to work out what your sales proposition is, what your story is.
This talk from BoS Conf USA looks at The reason you should be talking to your clients, not just emailing them, not just blogging at them, the reason you should be talking to your clients is because they each have their own unique way of describing a problem.
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