The Agency Profit Podcast

Using Client Stories to Increase Retention, With Ian Garlic

Oct 2, 2024
Ian Garlic, founder of Video Case Story and a video testimonials expert, shares his nearly two-decade journey in marketing. He emphasizes the transformative power of storytelling to enhance client retention and address buyer's remorse. Ian highlights the difference between case studies and case stories, advocating for emotional engagement over mere statistics. He also explains how client narratives not only refine services but can also boost team morale, illustrating the profound impact of authentic client experiences.
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