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Using Client Stories to Increase Retention, With Ian Garlic

The Agency Profit Podcast

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Harnessing Video Storytelling for Client Retention

This chapter explores the evolution of a seasoned marketing professional as they adapt to the changing landscape of video marketing and client retention strategies. It emphasizes the significance of video case stories in enhancing client relationships and addresses how storytelling can effectively combat buyer's remorse. The discussion also highlights the positive impact of sharing client success stories on team morale and employee retention.

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