

The Early-Stage Growth Playbook with Marc Thomas (GMT155)
Dec 16, 2021
Marc Thomas, Head of Growth at Powered By Search, shares the early-stage growth playbook in this episode. Topics include the importance of value props, the difference between value propositions and positioning, and how to test messaging quickly.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
Targeting Customer Pain Points
01:44 • 4min
The Importance of Early Stage Growth for SaaS Companies
05:31 • 17min
Exploring the Difference Between Positioning and Value Proposition in Early-Stage SaaS Growth
22:30 • 4min
The Role of Product Marketing in Early Stage Growth
26:55 • 8min
Insights on Target Person Warfare and Finding the Guest
34:37 • 2min