What does it actually take to sell someone on a concept, or an idea?

When you’re trying to make an impact — to motivate, influence, or sell — what does it take to be able to remove all risk and uncertainty and make a prospect say yes?

This week on the podcast, Mark gets personal. Using a story about his 15-year-old son’s plea for privacy, Mark explores some sure-fire strategies for creating the “perfect” pitch, one that removes all of a prospect’s doubts and uncertainties so they have no choice but to move forward with you.

Here are some of the topics Mark covers in this episode:

The importance of structuring requests
Why you should be clear about what is being asked and provide a rationale for why it's needed
How to explain the benefits and the necessity of the request to the decision-maker
Consider potential objections and address them proactively
How to remove doubts and make it easier for the decision-maker to say yes
The importance of organizing your thoughts in a structured format
Why you need to tailor your pitch to the audience's concerns and interests
Knowing how your request aligns with your prospect’s values or goals can significantly impact the outcome
Why you need to ask more questions and encourage dialogue
What Mark’s son is ready to pitch next

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