EP 363: How does your employee satisfaction stack up? - Agency Edge Research analysis 2022 with Susan Baier

What makes an employee want to stick around at your agency? Every year since 2014, we’ve been doing the research and compiling it into our Agency Edge Research to help agency owners get to the bottom of how to maintain employee satisfaction. We expected certain things like financial compensation and work-from-home flexibility to be most important this year. Still, we were surprised to find many other desires shining through that have nothing to do with money. This year, Susan Baier returns to help me break down our findings.

In our analysis, we’ll highlight three categories that most agency employees fall into and how their needs, wants, and levels of loyalty differ across the board. Each group has their own unique way of viewing their role in the agency, how they want to be cared for, and what’s missing that would make them want to stay. We’ll talk in-depth about each group and how we can best address their concerns to boost employee satisfaction.

A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.

What You Will Learn in This Episode:

• What is the Agency Edge Research Series, and what agency-specific issues does it address?
• What questions do we ask agency employees when compiling the research?
• The three categories that most agency employees fall into when looking at employee satisfaction
• The most important things that employees feel are lacking in the agency culture
• Where millennials stood out more than other age groups in certain categories
• What are the driving reasons behind an employee choosing to leave an agency?
• How to build loyalty in your agency and take care of employees
• How to identify employees who might be at risk of leaving your agency or agency life altogether