EP60: $75M in Sales, Billion-Dollar Vision, and Building a Brand with No Permission w/ Mike Schilling

From $75 million in sales to building a billion-dollar brand—Mike Shill is not just talking about success, he’s documenting the whole thing in real time.

In this high-energy episode of the Built Not Born Podcast, Coach Kitch sits down with Mike Shill—entrepreneur, former D1 football player, executive producer, and founder of Full Circle Agency—for a conversation that hits harder than a kickoff return.

They dive deep into:

• What it really takes to close $75M in sales
• The systems and daily discipline that separate good from great
• Building a personal brand that prints leverage
• Behind the scenes of Lanier—Mike’s hit movie on Amazon Prime
• How to train like an athlete, sell like a killer, and build like a billionaire
• The mindset you need to stay present when you're chasing the future

Whether you're in sales, building your first brand, or trying to level up in life—this episode is full of gold.

Get your notepad. This one’s a masterclass in intensity, intentionality, and playing the long game.

🔑 KEY TAKEAWAYS:

• “Confidence comes from preparation. If you’re not training, you’re not ready.”
• You don’t need a perfect business plan—you need a product, proof, and relentless follow-up.
• Brand is the new leverage. People buy people.
• Discipline isn’t a one-liner—it’s a system.
• You don’t get what you want. You get what you’re willing to pay for.

📚 RESOURCES & LINKS:

🔗 Connect with Mike Shill

Instagram: @mike_shill_

TikTok: @themikeshill

LinkedIn: Michael Shill

Website: fullcircleagency.co

Watch Lanier on Amazon Prime: Lanier Movie

🎥 Mentioned in the episode:

• Lanier, now streaming on Amazon Prime
• Full Circle Agency – retention marketing for e-commerce giants
• Grant Cardone and the sales machine that built a juggernaut

⏱️ TIMESTAMPS:

0:00 – Intro: Blood on the knuckles, fire in the eyes

3:10 – From athlete to executive producer: Mike’s origin story

8:25 – First exposure to next-level discipline

14:47 – Lessons from Florida State and elite performance environments

19:02 – Building confidence through preparation

23:56 – $75M in sales: the systems, structure, and chaos

31:20 – How to train your team like D1 athletes

36:40 – Why brand is the #1 cheat code in business

43:22 – The “price tag” moments most people run from

48:11 – The mindset gap between $1M and $1B

54:55 – Documenting the journey: building brand in real time

1:01:14 – Inside “Lanier” and the future of Shill Studios

1:08:32 – Advice for young entrepreneurs

1:13:10 – Wild Card Questions + Final word from Mike

💥 CONNECT WITH COACH KITCH:

Instagram: @coachkitch

LinkedIn: David Kitchen

Website: edgeleadershipacademy.com

Newsletter: Finish Friday Newsletter

🎙️ Listen + Subscribe to the Built Not Born Podcast

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