Sue Bethanis hosts David Rogers, professor at Columbia Business School and the author of The Digital Transformation Playbook. David is a globally-recognized leader on digital business strategy. He has appeared on CNN, ABC News, CNBC, Marketplace, Channel News Asia, and in The Financial Times, The Wall Street Journal, Forbes, and The Economist. His most recent research with Columbia’s Center on Global Brand Leadership has focused on Big Data, the Internet of Things, in-store mobile shoppers, digital marketing ROI, and data privacy. David talks with Sue about why traditional businesses need to rethink, adapt, and learn from todays’ digital disruptors and innovators. He reveals how to harness customer networks, platforms, Big Data, rapid experimentation, and disruptive business models―and how to integrate these into your existing business and organization.