Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Strategy for Business Growth

The Spending Strategy Behind Podcasts That Make Money | Danielle Hayden

May 15, 2025

Ask episode

Chapters

Transcript

Episode notes

Most podcasters want more revenue from their podcast—but few have a plan for getting there.

In this episode, Danielle Hayden (reformed corporate CFO and founder of Kickstart Accounting) is back to break down the numbers side of podcast growth. If you’ve ever wondered how to track conversions from your podcast, how to budget for your show, or how to confidently decide where to invest, this episode gives you the strategy most podcasters struggle to figure out alone.

So if you’re ready to learn how high-earning podcasters think about spending—and how to run your podcast like a business even when it’s not making money yet—hit play and let’s dive in.

1:05 – Why Knowing Your Profit Margin Matters More Than Podcast ROI

3:26 – The Marketing Budget Benchmarks Most Podcasters Don’t Know About

5:51 – What to Track (and How) to Measure Real ROI From Your Show

10:14 – How to Build a Spending Plan That Supports Your Podcast Growth

14:00 – Where to Invest First to Get the Biggest Return From Your Podcast

Episode Links:

Grab Danielle’s free budgeting template
Check out Danielle’s podcast: Business By the Books
Read my go-to book on buying back your time: Buy Back Your Time by Dan Martell

Other Episodes You’ll Enjoy:

This One Belief Is Costing You Podcast Revenue

→ This episode was recorded on the Deity VO-7U

Support the show

Liked this episode? Share it with your podcasting friends!

Love this show? Say thanks in true podcasting style by leaving a review.

Take the Podcast Health Score™ to see exactly where your show is losing listeners and get a custom plan that shows you what to fix first.

Join the On-Air Coaching waitlist for a chance to get coached on air by Courtney and get your podcast questions answered in real time.

Get the Podcast SEO Mastery Course and learn how to optimize your show so the right listeners can actually find it.

Apply for the PodLaunch® Accelerator and get deeper podcasting support and expert guidance tailored to your specific podcasting goals. Email us at hello@podlaunchhq.com to learn more.