The podcast explores the viability of niches and whether they are just seeking free content. It discusses the importance of choosing a financially viable niche and explores different profit models. It debunks the misconception that targeting successful corporate women guarantees sales. The concept of viability in a niche market is discussed, emphasizing the importance of making offers and testing the market. Choosing a specific niche based on demographics, psychographics, and sensorgraphics is explored, highlighting the importance of understanding the target audience's goals and worries.