Heart-Centred Business Podcast with Tash Corbin
#377: Is your niche viable? Or are they just needy? - Tash Corbin, Heart-Centred Business Podcast
Feb 1, 2024
The podcast explores the viability of niches and whether they are just seeking free content. It discusses the importance of choosing a financially viable niche and explores different profit models. It debunks the misconception that targeting successful corporate women guarantees sales. The concept of viability in a niche market is discussed, emphasizing the importance of making offers and testing the market. Choosing a specific niche based on demographics, psychographics, and sensorgraphics is explored, highlighting the importance of understanding the target audience's goals and worries.
29:26
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Quick takeaways
- Identifying a viable niche requires exploring if it is financially feasible and attracts ideal clients, not just needy individuals.
- Understanding the profitability of your niche helps determine the right profit model for success.
Deep dives
The Importance of Identifying a Viable Niche
Identifying a viable niche for your business is crucial. Your niche should be your ideal clients—who you proactively focus on when marketing your business, not just anyone who could benefit from your services. To determine if your niche is viable, you need to explore if it is financially feasible as a business model or if it attracts only needy individuals who are not willing to invest. Making offers to your niche rather than making assumptions is key to assessing its viability.
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