We Are Selling with Lee Woodward 164 - Inside the Jar: Revealing the Invisible Value in Property Marketing
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Step inside the innovative world of the Novaks – Mark and Lisa – as they reveal their groundbreaking approaches to commercial and residential real estate success in this captivating episode.
Mark Novak unveils eye-opening insights into commercial real estate trends, particularly highlighting a little-known opportunity most Australians are missing: leveraging superannuation for property investment. With Australia's super pool valued at an astounding $3.5 trillion – exceeding the entire ASX – Mark explains how this represents the second-largest retirement fund globally and the highest per capita. As he puts it, "Our super's the second biggest pot of gold in the world." For agents and investors alike, understanding this untapped potential creates remarkable opportunities in the commercial space.
The conversation takes a fascinating turn when Lisa Novak shares her revolutionary seven-step selling framework that completely inverts traditional property marketing approaches. Rather than immediately listing properties on major portals, Lisa demonstrates how her team creates immediate momentum through authentic video content showcasing a property's "invisible value" – those elements impossible to capture in standard photography. This pre-market strategy combines social media promotion, strategic text messages, targeted phone calls, and voice recordings to create buyer urgency before properties ever reach mainstream listings. "It's not Lisa Novak's opinion anymore, it's the market's opinion," she explains when discussing how this approach provides vendors with concrete price feedback.
Whether you're a seasoned agent looking to revolutionize your marketing approach or a property owner wanting better results, this episode delivers actionable strategies from two industry innovators who consistently outperform traditional methods. Take this opportunity to peek behind the curtain at what truly successful agencies are doing differently and discover how you might apply these frameworks to your own property journey. Ready to transform your understanding of modern real estate selling?
Hosted by Lee Woodward
Proudly brought to you by Lee Woodward Training Systems.
Brought to you by Nexr
Elevate your real estate business with Nexr – the strategic partner that helps you overcome challenges in securing more listings, building better teams, and achieving faster growth. With over 20 years of experience in developing Tier 1 agencies, Nexr provides bespoke solutions tailored to your unique needs. Ready to redefine the future of your business? Visit nexr.com.au today.
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