TED Talks Daily

How to fix broken supply chains | Dustin Burke

Jan 22, 2022
Dustin Burke, a global trade expert, dives into the pressing challenges and solutions of today's supply chain issues. He highlights the importance of risk-sharing among companies to bolster resilience. With examples from past crises like the 1973 toilet paper shortage, he emphasizes the need for transparency and automation. Burke advocates for innovative data analysis to enhance efficiency and decision-making in logistics. Tune in to discover how these strategies can help create a more dependable supply chain for the future.
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ANECDOTE

1973 Toilet Paper Shortage

  • In 1973, a toilet paper shortage occurred, not due to a lack of resources, but due to panic buying triggered by a joke on The Tonight Show.
  • This demonstrates how supply chains can be disrupted by unexpected factors, not just physical limitations.
INSIGHT

Supply Chain Journeys

  • Supply chains represent the complex journey of goods from raw materials to consumers.
  • They vary in complexity from simple local transactions to intricate global networks.
ANECDOTE

Toilet Paper and Capacity

  • During COVID-19, toilet paper manufacturers had capacity but not the right kind for consumer needs.
  • Commercial toilet paper differs greatly from household rolls, highlighting the specificity of supply chains.
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