Big Brand Lesson For Small Brand Success with Ex Coca Cola Marketing Director, Zoe Howorth

Last week, I interviewed the fantastic and knowledgeable Zoe Howorth for Episode 4 of ManiLife Conversations. 

Zoe has 23 years of experience working for World-leading brands at Proctor & Gamble and Coca-Cola. Recently, Zoe's moved to a Non-Ex role at SME brands in different industries: Water Babies, Houston PR and Play Finder. 

Giving Zoe a very unique and holistic view of what makes Great Brands and successful businesses.

My goal with the episode was to unpack Big Brand Lessons that small Challenger brands could implement immediately to accelerate their growth. 

The episode DID NOT disappoint, it was tremendously insightful and super fun. 

ON THE MENU: 

1.  WHAT ARE THREE 3 DO’S AND DON’TS WHEN  BUILDING A REALLY SUCCESSFUL, EVERGREEN CHALLENGER BRAND

2. HOW TO FIND A "GAP IN THE MARKET” AND A “MARKET IN THE GAP” WHEN DEVELOPING YOUR NEW IDEA

3. WHY GREAT PACKAGING IS ESSENTIAL FOR SUCCESS AND THE DO'S AND DON'TS OF DEVELOPING GREAT PACKAGING

4. WHAT ARE THE 1-3 POINTS THAT DEVELOP GREAT PITCHES FOR RETAIL BUYERS, THAT MOST CHALLENGER FOOD AND DRINK BRANDS FORGET TO INCLUDE 

5. IF ZOE HAD ONLY A £1000 MARKETING BUDGET TO DRIVE TRIAL AT A BIG FOUR LISTING, WHERE WOULD SHE SPEND IT AND WHY?

6. IF ZOE WERE TO GO BACK TO COCA-COLA WITH EVERYTHING SHE KNOWS NOW WHAT SHE’D DO DIFFERENTLY AND WHY?

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