Waiyee Loh, "Empire of Culture: Neo-Victorian Narratives in the Global Creative Economy" (SUNY Press, 2024)
Mar 3, 2025
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Waiyee Loh, an Associate Professor of World Literature at Kanagawa University, discusses her book on neo-Victorian narratives and their global cultural implications. She examines how Britain's imperial past shapes contemporary cultural commodification across different regions. The conversation touches on the tensions between British and American media, the influence of Japanese popular culture, and how Singaporean women's fashion embodies cultural exchange. Loh sheds light on the complexities of cultural heritage in a global creative economy.
The podcast explores how the enduring influence of Britain's imperial past shapes contemporary views on cultural hierarchies and commodification.
It highlights the intricate dynamics between British, American, and Japanese cultural industries as they interact with the legacy of British heritage.
Deep dives
The Legacy of Imperialism in Contemporary Culture
The podcast discusses how Britain's imperial history continues to influence contemporary culture and power dynamics. It emphasizes the notion that British culture is often viewed as a universal standard, which shapes the global perception of cultural hierarchies. The book 'Empire of Culture' analyzes how these entrenched ideas facilitate the marketing of British heritage internationally. This ongoing commodification is not a simple, linear process; it involves complex interactions among various global entities responding to Britain's colonial past.
The Privatization of Heritage Under Thatcher
The discussion includes the impact of the Thatcher government's privatization of heritage, linking it to a historical context of commodification that began in the 19th century. The podcast argues that Thatcher's policies encouraged public institutions to behave like private corporations, which significantly altered the British state's role in protecting historic monuments. This shift can be seen as a contradiction to earlier legislation designed to preserve national cultural properties. The podcast highlights how this evolution reflects broader trends in the commodification of heritage that were already underway.
Transnational Interactions: British, American, and Japanese Heritage
The episode explores the relationships between the British and American heritage industries, illustrating both competition and collaboration. It highlights the shared cultural inheritance stemming from America's colonial history and its impact on how British heritage is perceived. Additionally, the podcast addresses how Japanese mass media promotes British literary heritage, particularly among Japanese women, positioning it as prestigious and culturally valuable. This interplay of cultural dynamics showcases the complexities of global heritage narratives and their commercialization.
Empire of Culture: Neo-Victorian Narratives in the Global Creative Economy (SUNY Press, 2024) by Dr. Waiyee Loh brings together contemporary representations of Victorian Britain to reveal how the nation's imperial past inheres in the ways post-imperial subjects commodify and consume "culture" in the late twentieth and early twenty-first centuries. The globalization of English literature, along with British forms of dress, etiquette, and dining, in the nineteenth century presumed and produced the idea that British culture is a universal standard to which everyone should aspire.
Examining neo-Victorian texts and practices from Britain, the United States, Japan, and Singapore—from A. S. Byatt's novel Possession and its Hollywood film adaptation to Japanese Lolita fashion and the Lady Victorian manga series—Dr. Loh argues that the British heritage industry thrives on the persistence of this idea. Yet this industry also competes and collaborates with the US and Japanese cultural industries, as they, too, engage with the legacy of British universalism to carve out their own empires in a global creative economy. Unique in its scope, Empire of Culture centers Britain's engagements with the US and East Asia to illuminate fresh axes of influence and appropriation, and further bring Victorian studies into contact with various sites of literary and cultural fandom.
This interview was conducted by Dr. Miranda Melcher whose new book focuses on post-conflict military integration, understanding treaty negotiation and implementation in civil war contexts, with qualitative analysis of the Angolan and Mozambican civil wars.