SMW Podcast: Analyzing Super Bowl ratings + guest Bill Shea

On today's episode, Dr. Jon Lewis is joined by Bill Shea of The Athletic to dive into Super Bowl ratings, Terry Bradshaw's not-so-friendly words for Andy Reid during the Lombardi Trophy ceremony, and Kevin Burkhardt and Greg Olsen's performance. Then, Jon takes on some quick hits about NBC kicking the tires on NBA rights, Derek Jeter to FOX, the Michael Irvin fiasco, LSU/South Carolina's ratings record, LIV Golf on the CW, and the New York Times' handling of the shooting at Michigan State.

Bill Shea on measuring Super Bowl ratings:

"It's kind of like sports gambling ... as we know Nielsen is highly educated guesswork based on extrapolations from their panels. At the end of the day we actually have no idea how many people watched the Super Bowl but we know it was a lot." 

Bill Shea on Terry Bradshaw:

"I think he's probably earned the right to decide when he walks away. If gaffes and things keep mounting, maybe there's a nudge out the door."

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