In this week's podcast episode, my guest is Joshua Latimer – the man behind Send Jim and Automate Grow Sell, which help small businesses tap the power of relationship marketing. A few years back, Joshua left his job as a banker at JP Morgan Chase and decided to open a cleaning business in Michigan, which he eventually sold in 2015. He is now based with his family in Costa Rica managing a company that creates more freedom for businesses through automation and systems. Joshua and I chatted about planning, systemizing, theming, and automation among many others. Topics we’ve discussed are: Joshua’s business background, the different business models that inspired him, his motivation to create Send Jim, and it’s 4-year run as a business. The importance of relationship marketing in businesses and how Send Jim can help entrepreneurs harness its power. How he applies theming in his personal life and even created themed days for each of his family member. Joshua’s task management approach to the multiple projects he is running. His fascination with different beliefs, points of view, and economic and business principles across cultures. Books that captivated his interest and shaped the core paradigms he is currently applying in his business and life. Why he turned down an offer to co-author a book and a lesson about saying no. This resonated with me a lot. Other methods he has put into place like breaking his days into sprints, delegating, and turning things off. What Send Jim does, its market, and why it's called Send Jim instead of Send Josh. Relevant Links: Features | Sendjim.io  Send Jim | App Store  Automate Grow Sell | Joshua Latimer Beyond the E-Myth with Michael E. Gerber | Productivityist Automate Grow Sell | Joshua Latimer Productivity Planner: Get More Done and Beat Procrastination by Intelligent Change | Kickstarter The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results by Gary Keller and Jay Papasan | Amazon Essentialism: The Disciplined Pursuit of Less by Greg McKeown | Amazon Thanks for listening! Until next time, remember to stop guessing...and start going. Want to discover some of the books mentioned on the podcast? Check out Scribd, my reading app of choice. If you enjoyed the episode, please leave a rating and/or review wherever you listened to the episode. Also don't forget to check out all of our podcast sponsors found on our podcast sponsors page. If you enjoyed the episode, please leave a rating and/or review wherever you listened to the episode. And if you want to have easy access to the archives of the show and ensure you don't miss the new episodes to come then subscribe to the podcast in the app you're using.

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