

1KHO 474: Using Psychology as a Weapon Against Children | Dr. Richard Freed, Better Than Real Life
12 snips May 5, 2025
Dr. Richard Freed, a psychologist and author of 'Better Than Real Life,' dives deep into the world of persuasive design in technology. He discusses how companies manipulate kids by exploiting their psychological instincts, leading to alarming impacts on mental health. Freed highlights the ethics of this manipulation and the disappearance of screen time guidelines. He also examines the rise of AI in children's lives and urges parents to reclaim real-life experiences for their kids amidst the digital chaos.
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Persuasive Design Exploits DNA
- Persuasive design is a hidden science designed to exploit children's DNA for screen time engagement.
- This approach hijacks children's brains by creating digital environments that fulfill their primal instincts deceptively.
BJ Fogg's Behavior Model
- BJ Fogg's behavior model explains the addiction mechanism: Behavior equals Motivation times Ability times Trigger.
- Silicon Valley uses this to maximize kids' time on devices by offering easy rewards and constant triggers.
Kids Urinate Themselves Gaming
- Preteen boys playing video games sometimes refuse to leave their chairs even to use the bathroom.
- This indicates deep psychological manipulation that overrides basic physiological needs due to addictive game design.