“The MarTech budget is going to increase.” That’s one of the major predictions we have for this year, and we dive into some of the reasons and signals that we are seeing today with our guest Carlos Doughty, Chief Marketing Technologist at MarTech Alliance. Today, Carlos and I also discuss if the surge in MarTech adoption is staying for the long-term and what are the other market spaces where we are seeing adoption. Show Notes
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MarTech Podcast ™ // Marketing + Technology = Business Growth