How I Built This with Guy Raz Fitbit: James Park
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Apr 27, 2020 James Park, co-founder of Fitbit, shares his journey from a "lightning bolt" moment with a Nintendo Wii to revolutionizing the fitness tracking industry. He discusses the birth of Fitbit from a small team's home, the innovative freemium model, and the challenges of fundraising and product development. The conversation dives into consumer privacy concerns, competition with major players, and Fitbit's strategic pivot toward healthcare. Park reflects on the invaluable lessons learned and the impact of Google's acquisition on the future of health and wellness.
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Wii Inspiration
- James Park's inspiration for Fitbit came from the Nintendo Wii's motion-tracking controllers and Wii Fit.
- He saw the potential to take this technology outside the living room and into everyday life.
Immigrant Parents
- James Park's parents were immigrant entrepreneurs, owning various businesses like wig shops and dry cleaners.
- His parents instilled high expectations, wanting him to attend Harvard.
Dropping Out
- James Park dropped out of Harvard after his junior year to pursue his entrepreneurial dreams.
- His parents were initially upset, given their own significant risks as immigrants.