Ep. 108 - Navigating New Rules: California’s Altered Image Law (AB 723)

A new set of rules is officially here. In this episode of Upmarket Pod, Reed and Mark break down California’s Altered Image Law AB 723 and what it means for real estate media. The law introduces new disclosure requirements around altered listing photos that directly impact how agents, photographers, and media companies market properties. They cover what qualifies as an altered image, when disclosures are required, and how to stay compliant while maintaining high quality marketing.

Don't worry, they still end the show with their Action Items... things that any listener can do right now to help lay the foundation for scaling their Real Estate Media Business.

Follow the pod on Instagram at @upmarketpod.

The Presenting Sponsor of Upmarket is Fotello, an AI media platform built to snap, upload, and deliver. Pricing starts at $12 per listing, with human revisions available within six hours. Go to fotello.co and use code UPMARKET25 to get 25 free listings added to your account (a $500 value).

Another amazing sponsor is iGUIDE, which helps real estate professionals capture spaces fast and with industry-leading accuracy. Their PLANIX Pro camera delivers trusted measurements, with no subscriptions and priced per project. Options like iGUIDE Instant provide a clean 3D tour and interactive floor plan in minutes, starting at $7.99. Learn more at goiguide.com or @go_iguide.

Another sponsor is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code UPMARKET at aryeo.com to get 15 free bonus listings with any new account.

Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floor plans for one low monthly fee. We love SecondFloor and you can go to secondfloorapp.com/upmarket and any new subscriber will get a one-month free trial.

Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that complements your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30-day risk-free trial!