The SaaS Revolution Show cover image

The SaaS Revolution Show

Building a global business starting from Europe

Apr 11, 2019
31:19

On this week’s episode, we take you back to the SaaStock18 Scale stage for a panel discussion of what is arguably one of our favorite topics - European SaaS companies succeeding on a global stage.

The panel brings together two SaaStock regulars - Martin Henk, Co-founder of Pipedrive and Christian Owens, Founder and CEO of Paddle who chat about their experiences starting up in Europe and then taking their businesses global. Interviewing them is Teddie Wardi, Managing Director, Insight Venture Partners. As you will hear, the two companies had a very different approach - Pipedrive opened international offices early on while Paddle kept a single base in Europe for quite a while.

Supporting entrepreneurs like them and seeing them grow successfully is one of the chief reasons we started SaaStock over 3 years ago. Every story of success makes everything we do that much more meaningful. Martin and Christian get into detail about many aspects of going global including:

  • Advice on the timing of when to go global
  • Strategies for deciding where to expand
  • What are the strengths of being a European company

Listen to another episode we recorded with Christian, as well as Martin

To find your own path to success the way Pipedrive and Paddle have, join us at SaaStock19 this October in Dublin. Super early bird tickets are now on sale.

Check out the other ways SaaStock is serving SaaS founders

🇺🇸 SaaStock USA 2025: 13-15 May 2025 | Austin, Texas. Connect, learn and thrive at the leading conference for B2B SaaS Founders, Operators and Investors from Pre-Seed to Series C. (https://ti.to/saastock/saastock-usa-2025)

🇮🇪 SaaStock Europe 2025: 12-14 October 2025 | Dublin, Ireland. "The best SaaS conference for founders, execs & investors in Europe, period." - Christoph Janz, Partner, Point Nine. (https://share.hsforms.com/1FbUpCXpJT8um3MehUUYcAg3upof)

🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/)

🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)

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