Career Contessa Personal Branding for Introverts
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Nov 4, 2025 Goldie Chan, a personal branding strategist and author, dives into empowering introverts to enhance their authentic presence. She debunks myths about introverts being quiet and shares her journey in building a successful online community with over 100,000 followers. Goldie emphasizes the 'Five C's'—clarity, consistency, competency, confidence, and community—as essential for personal branding. She also discusses practical ways to avoid burnout and redefine success, showing that sharing expertise can feel less like self-promotion and more like connection.
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Hobby Turned Career Accelerator
- Goldie Chan started making LinkedIn videos during a month-long sabbatical and turned it into a career-building habit.
- She made over 800 consecutive daily videos, growing an organic audience from hundreds to 100,000 followers.
Choose One Audience First
- Start branding by choosing who you want to speak to: potential bosses/clients, peers, or a general audience.
- Narrowing your audience immediately eliminates irrelevant content and clarifies what expertise to share.
Share Concrete Expertise
- Share your industry or work expertise rather than trying to be a vague "thought leader."
- Use real experiences and lessons from your work as the substance of your content.
