Charisma can be learned by mastering influential signals, both verbal and nonverbal, and striking a balance between warmth and competence.
Nonverbal cues, such as leaning in and fronting, demonstrate interest and respect, while cues like lip pursing and vocal fry should be avoided.
Verbal cues, like avoiding up-talk and incorporating vocal warmth, are equally important for charismatic communication and conveying a sense of credibility and approachability.
Deep dives
Importance of Charisma and Charismatic Communication
Charisma, characterized by a balance of warmth and competence, is a quality that attracts and influences others. Communications expert Vanessa Van Edwards explains that charisma can be learned by mastering influential signals, both verbal and nonverbal. These cues include leaning in to show interest, fronting to align with others, and using vocal cues like a downward inflection for confidence. Charismatic communication helps to build rapport and convey credibility.
The Danger Zone and Imbalance of Warmth and Competence
Van Edwards identifies the danger zone as lacking sufficient warmth or competence cues, leading to being dismissed, pitied, or ignored. She emphasizes the importance of striking a balance between these traits, as an excess of either can be detrimental. Warmth without competence can be seen as overly friendly but lacking credibility, while competence without warmth may appear intimidating or unapproachable.
The Power of Nonverbal Cues
Nonverbal cues play a significant role in charismatic communication. Leaning in and fronting, or aligning body posture, demonstrate interest and respect. Nodding, tilting the head, and using a slow triple nod indicate attentiveness and encouragement. Conversely, cues to avoid include pressing the lips together (lip purse) and displaying vocal fry, which can arouse negative emotions or imply anxiety.
Using Verbal Cues to Convey Confidence and Warmth
Verbal cues are equally important for charisma. Van Edwards suggests avoiding up-talk or the upward inflection that turns statements into questions. Taking power pauses or brief silences during conversations allows others to digest information and signals confidence. Furthermore, incorporating vocal warmth through a pleasant tone, positive language, and using a smile in the voice can effectively convey warmth.
The Influence of Image and Dress
Van Edwards emphasizes that image cues, such as clothing choices or props, create neural maps and trigger specific associations. Dressing in a way that aligns with the desired outcome, whether in a professional setting or a dating profile, can attract like-minded individuals. Being conscious of the symbols and ornaments we display in our environment, such as pins or backgrounds, can also shape others' perceptions.
Charisma can make everything smoother, easier, and more exciting in life. It's a quality that makes people want to listen to you, to adopt your ideas, to be with you.
While what creates charisma can seem like a mystery, my guest today, communications expert Vanessa Van Edwards, says it comes down to possessing an optimal balance of two qualities: warmth and competence.
The problem is, even if you have warmth and competence, you may not be good at signaling these qualities to others. In Vanessa's work, she's created a research-backed encyclopedia of these influential signals, and she shares how to offer them in her book Cues: Master the Secret Language of Charismatic Communication. Today on the show, Vanessa and I discuss some of the verbal and nonverbal social cues that make you attractive to others, and keep you out of what she calls the "danger zone." She explains what the distance between your earlobes and shoulders has to do with looking competent, how using uptalk and vocal fry sabotages your ability to convey power, how to put more warmth in your voice, how to trigger the right response with a dating profile picture, and more.