Meet Jose Rosario of Spartan Strong Performance

Get to know Coach Jose Rosario, owner of Spartan Strong Performance, in this in-depth Trainer Spotlight episode. Dive into his journey, coaching philosophy, and vision for the future of fitness.

About Jose Rosario

* Strength and conditioning coach, powerlifter, and founder of Spartan Strong Performance

* Grew up in King George, Virginia, attended Shenandoah University, and later moved to California to manage an athletic performance facility

* Mentored by Rod Richards, a former Mets strength and conditioning coach, which inspired his career path

* Returned to Virginia during the pandemic, passed the CSCS exam in 2021, and has been training clients at Gold’s Gym in Fredericksburg for the past three years

Coaching Experience & Clientele

* Works with a diverse range of clients: youth athletes (as young as 7), general population clients (including a 75-year-old woman), powerlifters, bodybuilders, and even an OCB pro

* Notably coaches a 73-year-old powerlifter with over a dozen national records

* Specializes in movement quality, injury prevention, and holistic strength development

Coaching Philosophy & Approach

* Believes “good business sells itself”-his clients’ health, strength, and movement quality attract attention and referrals within the gym community

* Builds an exclusive, supportive community around the Spartan Strong brand, fostering camaraderie and motivation at events like powerlifting meets

* Offers referral incentives and runs promotions to expand his client base

* Uses a comprehensive assessment process: observes clients’ movement from the moment they walk in, evaluates daily habits (e.g., sitting, driving), and regresses all clients to fundamental movement patterns to ensure quality before progressing to heavier lifts

A Memorable Coaching Moment

Jose shares a heartfelt story about coaching a 46-year-old client through injuries and setbacks to achieve a 500-pound deadlift at a meet-an emotional milestone that highlights his commitment to his clients’ success and well-being.

Continuing Education & Professional Growth

* Holds a bachelor’s degree and CSCS certification

* Actively pursues continuing education through seminars (e.g., Swiss, Prescript), conferences, and networking with other coaches and medical professionals

* Values humility and collaboration, regularly reaching out to peers for knowledge and support

Vision for the Future

* Aims to expand Spartan Strong Performance globally, inspired by renowned strength coaches with international reach

* Already coaches athletes in locations including Okinawa, Japan; North Carolina; and California, with a goal to build a worldwide community of strong, healthy individuals

Connect with Jose Rosario

* Instagram: _Spartanstrong

* Book a Session: Spartan Strong Performance – Schedule a 30-Minute Consultation

Whether you’re an aspiring athlete, a seasoned lifter, or just looking to move and feel better, Jose’s expertise and passion for coaching can help you reach your goals. Reach out to join the Spartan Strong community!

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Patrick Kappel - Quality Over Quantity