OhHello - Jason Damata

OhHello - it's episode 93 w/ OhHello mentor and advertising agency, creative expert, entrepreneur. and marketing exec Jason Damata

Jason Damata is the founder and CEO of Fabric Media, an award-winning communications and strategic consulting group launched in 2007 to serve innovative companies at the intersection of media, technology and advertising.

Fabric develops and executes go-to-market programs that accelerate growth, build brand equity and deliver positive impact for companies that are evolving how content is experienced, delivered and monetized, including TV makers and networks, streamers, leading ad tech/martech platforms and measurement companies.

Damata is also the co-owner and publisher of TVREV, an analyst group and media company with 40,000 subscribers known for its industry trend reports, and The Measure, a forum for data-based reporting and bespoke insight services.

He has helped architect go-to-market strategies and establis marketing operations for numerous companies from start-up to merger and acquisition (for 10 partners) or major funding events (for 18). Among them: Damata led Fabric through a decade of service for iSpot.tv, a pioneer in TV measurement; seven years for Madhive, the streaming ad tech company reshaping local TV; and seven years for smart TV maker VIZIO through its transformation to a software-led company — including leading marketing for the IPO; the launches of VIZIO Ads and Inscape (VIZIO’s data division); and the expansion of its SmartCast OS.

He also served as Acting CMO for Trendrr, the first company to quantify real-time social trends, until it was acquired by Twitter; served as the CMO of bebo.com when it was the world’s third-largest social network; has put in 7-plus years in service of CreatorIQ, the world’s largest social media data platform; Tubular Labs, the world’s largest social video measurement platform and explore.org, where he helped build the planet’s largest live internet TV network (for animals!).

Damata is an active investor in and advisor to technology start-ups that aim to bring better accountability, transparency and innovation to the media industry.

In 2014, Damata moved from Denver to Los Angeles to start Fabric’s studios division, which houses a cross-disciplinary consortium for artists and creators to collaborate on projects and events while developing IP in emerging media fields.

Damata got his start in media at C-SPAN in 2002, helping to produce distance education programming and later traveling the country in collaboration with cable companies.