Why And How To Build Your Personal Brand

Huge thanks to VMware for sponsoring this episode! If you want a free copy of my upcoming book The Future Leader, go to http://bit.ly/vmwaregiveaways

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Today's world is incredibly fast-paced and competitive. How do you stand out and build your career? By developing your personal brand.

Just like each company has a brand, each person also has a brand. It's what you stand for and what you want people to know about you. Your personal brand could be a subject you are passionate about, a cause you care deeply for, or a message you want to share. A strong personal brand solidifies you as a subject matter expert and makes you more valuable in your company or in your own entrepreneurial endeavors. Building a personal brand takes time and effort. To build a maintain a strong personal brand, you need to focus on three areas:

• Consistency

Choose a brand and stick with it. What are you going to share with people? What do you want them to know about you? Decide on one thing and be consistent. Your brand could be talking about the future of work (like mine) or being an expert on new medicine or aviation. Once you decide your brand and message, stay consistent. Don't jump around to other topics, but instead stay in your lane and build your brand.

• Frequency

Your brand becomes what you talk about all the time. The more often you talk about something, the more it will stick with people. Talk about your message in person, on social media, and in other personal and professional outlets. The goal is for people to instantly match you to your personal brand, but that only comes from talking about it often.

• Visibility

To build your personal brand, you've got to get out there! Your message doesn't mean anything if you don't share it in a visible way. Post on social media, contribute to other websites and blogs, speak at conferences—the list goes on and on. Be visible and spread your message.

Building a personal brand is a continual process and doesn't happen overnight. Choose a message or brand you're passionate about and make it part of how you live and work. Your personal brand should be part of your walk and talk every day. Following these three steps can help you build a strong brand over time and make you stand out in our competitive world.