What in the World Is it OK for fashion brands to take inspiration from other cultures?
Aug 15, 2025
The controversy over Adidas' Oaxaca Slip-Ons sparks a passionate debate on cultural appropriation versus appreciation. Critics argue the brand failed to collaborate with Indigenous artisans, raising questions about ethical practices in fashion. Legal expert Javier Uhthoff discusses the rights of Mexican designers, shedding light on how legislation aims to protect cultural creations. The discussion serves as a call for brands to engage in respectful collaborations and ensure fair recognition for cultural inspirations.
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Global Brand Sparks Local Outrage
- Adidas released Oaxaca slip-ons inspired by Oaxacan huarachas without working with original artisans.
- The launch sparked national criticism and acknowledgement from Adidas that the design caused offence.
What Cultural Appropriation Means
- Jennifer Meierhans defines cultural appropriation as unacknowledged or inappropriate adoption by a dominant group.
- The concept frames the Adidas case as more than design copying but an unequal power dynamic.
Designer Collaboration That Backfired
- Willy Chavarria collaborated with Adidas and unveiled slip-ons resembling Oaxacan huarachas.
- Online critics and artisans said the design copied traditional work and exploited indigenous communities.