The Game with Alex Hormozi From Breaking Sweat To Breaking Norms (Pt.2 - Sept. '23) | Ep 649
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Dec 23, 2023 
Alex Hormozi, a renowned entrepreneur and content creator, joins Chad and JT to delve into the nuances of success. He distinguishes between confidence and ego, emphasizing the need for authenticity in content creation. They discuss the value found in the journey rather than the goal, and how personal branding can lead to business triumph. Hormozi also reflects on mentorship and self-awareness, advocating for a passion-driven life that acknowledges mortality while pursuing growth. The conversation touches on fitness, philosophy, and the beauty of shared experiences.
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Ego and Success
- Ego doesn't necessarily prevent success, but it doesn't cause it either.
- Businesses succeed due to actions taken, like advertising and building a sales team, not the ego of the leader.
Content Brainstorming
- Brainstorm content ideas on Twitter/X.
- Create shorts around high-traction tweets, then expand into longer videos if those also perform well.
Brand Authenticity
- Ensure your content remains authentic to your brand.
- If a thought is genuinely yours, it will align with your brand, even if it covers diverse interests.