The Product Podcast Customer Centricity and Product Led Growth by Airbnb Product & Growth
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Jun 13, 2019 In this engaging discussion, Pratik Shah, a Product & Growth Manager at Airbnb, delves into the essence of customer centricity and product-led growth. He emphasizes the importance of user retention and engagement as crucial components in tech success. Discover effective strategies for user acquisition and retention, integrating marketing, engineering, and data science. Shah shares insightful frameworks to elevate user experience and drive revenue, showcasing the transformative power of a customer-focused approach in product management.
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Growth Is Multidisciplinary Science
- Growth is a systematic approach to increasing users, retention, and revenue.
- It's multidisciplinary, involving marketing, engineering, design, and data science.
Identify Your Core Metric
- Identify and focus on your core user metric, like daily or monthly active users.
- Tailor this metric to your product's usage frequency for meaningful growth measurement.
Retention Challenges and Stability
- Most new users drop off quickly, often losing 80% on day one.
- Successful products stabilize user retention to avoid constant churn.